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BETR Insulation Co.
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The Attic Academy

Module 01

Tap the house, or pick a zone.

The attic & roof: ~30%

Heat rises, and a settled insulation layer barely slows it. The biggest loss, and the cheapest to fix properly.

Takeaway: the attic is the biggest loss and the cheapest fix.

Module 02

Attic rain: tap each stage to see the real thing.

Raw photo: disconnected bath-fan duct blowing moist air into an attic

Stage 1: a bath fan venting straight into the attic

Field photo

Module 03

Drag the ruler and watch the coat get thicker.

R-60 ≈ 22 in 0"9" 18"27"
3.5 in ≈ R-9 Far below standard

Takeaway: R-60 ≈ a half-metre of fluff. Most older attics have a fraction.

Module 04

Air sealing: flip the switch.

3 open air leaks · heat & moisture escaping 3 of 3 leaks sealed · the insulation finally works frost forming… foamed ✓ gasketed ✓ collared ✓ Pot light Attic hatch Plumbing stack WARM LIVING SPACE BELOW
Field photo
Raw photo: light leaking up around an old pot light housing seen from the attic
Before: light (and heat) pouring through

Before sealing

Every pot light, hatch and plumbing hole is a chimney. Warm, moist air rides the stack effect straight through the insulation. Your heating dollars and tomorrow's attic rain leave together.

Takeaway: if a quote doesn't say "seal first," it's half a job.

Module 05

Ventilation: the attic has to breathe.

Air sweeping soffit → ridge · deck dry · attic cold ✓ No intake · moisture trapped · frost growing ✗ baffle ✓ baffle ✓ Soffit vent Ridge vent
Field photo
Raw photo: a clean foam baffle installed between rafters keeping the air channel open
Baffled: the airway stays open

Baffled & breathing

Baffles hold insulation back from the eaves so air sweeps in at the soffits and out at the ridge. The attic stays cold and dry all winter, exactly as designed.

Takeaway: insulation + sealing + ventilation = one system.

Module 06

Six questions. You've got this.

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